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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Storytelling is essential to any truly successful business today.
Chapter 3: Collecting customer stories can significantly improve your customer service.
Chapter 4: Often the finest method to share a company’s values and culture is storytelling effectively.
Chapter 5: Use storytelling to build strong bonds among diverse team members.
Chapter 6: Rulebooks are no match for a good story in crafting and communicating company policy that guides everyday behavior.
Chapter 7: Stories can effectively inspire employees, even during difficult and uncertain times today.
Chapter 8: A compelling story contains just three ingredients: context, action, and result at its core.
Chapter 9: The most powerful stories appeal to people’s emotions.
Chapter 10: Pack your story with surprises to spark your audience’s interest and memory.
Description
Lead with a Story (2012) teaches you how to enhance your skills as a great leader by harnessing the power of storytelling. By taking examples from one of the most successful companies in the world, you’ll learn how to craft a great story that motivates people and modifies their behavior.
Who Should Listen
- Leaders of all kinds
- Anyone who wants to be better at motivating others
- Anyone who finds his or her coworkers dozing off during presentations