If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why customers often ignore high-tech features in favor of products that solve a simple, hidden frustration?
- What’s the secret to identifying the exact emotional and social needs that drive a customer to "hire" one product over another?
- What if you could stop guessing what your market wants and use a proven roadmap to uncover the unmet needs your competitors are missing?
Listen to Jobs to Be Done — Free Audiobook
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Key Takeaways from Jobs to Be Done
- Learn how to shift your focus from simply adding features to existing products to solving the actual 'jobs' your customers are trying to accomplish.
- Discover why addressing emotional needs, such as the status appeal of Beats headphones, is just as crucial for breakthrough innovation as functional design.
- Understand the three main 'job drivers'—attitudes, background, and circumstances—that reveal the hidden context behind why customers choose certain solutions.
- Master the art of identifying hidden stakeholders and prioritizing customer pain points by mapping out the entire job process from the buyer's perspective.
- Find out how to measure true success by recognizing whether customers want more of a feature, less of it, or a specific balance, rather than trying to force total replacements.
Jobs to Be Done — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Helping customers accomplish their jobs
Chapter 3: What drives the job?
Chapter 4: Addressing the pain points
Chapter 5: Measuring success and avoiding obstacles
Chapter 6: Value and pricing
Chapter 7: Smarter brainstorming
Jobs to Be Done Summary & Overview
Jobs to Be Done (2016) offers an up-to-date look at one of the most respected strategies for creating sought-after, innovative products. This methodology is laser-focused on customer research and understanding what they need in order to get jobs done.
Who Should Listen to Jobs to Be Done?
- CEOs looking for new ideas
- Marketing and design fanatics
- Research and development teams
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