Endless Customers

Endless Customers (2025) presents a practical framework for helping businesses become the most trusted and recognized brands in their markets. It shows how aligning content creation, sales strategies, technology, and company culture can drive sustainable growth, especially in an era shaped by AI and digital transformation. It will equip you to build an organization that consistently attracts and retains loyal customers.

• Business owners who want to build lasting customer trust
• Marketing teams seeking a proven content-driven growth strategy
• Sales leaders aiming to reduce friction and close faster

Marcus Sheridan is a keynote speaker, business strategist, and marketing expert. He first gained prominence after saving his swimming pool company, River Pools, during the 2008 recession, a story that featured in the New York Times. He’s also the author of the best-selling business book They Ask, You Answer, cofounder of The Question First Group and PriceGuide.ai, and a partner at IMPACT.