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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: A funding shortfall isn’t a barrier but a chance; work hard and get resourceful!
Chapter 3: Though your product may evolve, it’s essential to remain truly faithful to your brand story, no matter what.
Chapter 4: Handle the challenge of scaling by keeping firm control of production and shifting course when needed.
Chapter 5: Consider using short-term credit or equity partners to make up for limited startup capital.
Chapter 6: A winning product may be simple or luxurious; but it must always satisfy a market need.
Chapter 7: Create buzz for your business by being savvy with free samples and personal promotions.
Description
Cooking Up a Business (2013) is essential motivational reading for any foodie-turned-entrepreneur. Whether you’re testing the waters with a new product or looking to revitalize your company strategy, these blinks offer you guidance combined with real-life stories from leading entrepreneurs.
Who Should Listen
- Aspiring food entrepreneurs
- Creatives seeking tips for scaling and marketing new products
- Anyone interested in the behind-the-scenes drama of food start-ups