Control the Narrative audiobook cover - The Executive's Guide to Building, Pivoting and Repairing Your Reputation

Control the Narrative

The Executive's Guide to Building, Pivoting and Repairing Your Reputation

Lida Citroën

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Management & LeadershipPersonal DevelopmentCommunication Skills

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Chapter Overview

Description

Control the Narrative (2024) reveals how to strategically shape and manage your personal brand to advance your career objectives. It provides a framework for building, pivoting, or repairing your professional reputation by identifying core values and implementing targeted branding strategies and tactics.

Who Should Listen

  • Business leaders navigating reputation challenges in a digital age
  • College and university students looking to build a strong foundation for their careers
  • Anyone who wants their story to reflect their identity and values

About the Authors

Lida Citroën is a personal branding and reputation management expert who specializes in helping military veterans transition to civilian careers through her work with the United States Air Force Academy and Fortune 100 companies. As a TEDx speaker and LinkedIn Learning instructor, she has authored Your Next Mission and Engaging with Veteran Talent and has been featured in The Guardian, Fortune Magazine, and Harvard Business Review, and on MSNBC.