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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: The secret to great advertising is truly appealing to your customers’ core desires.
Chapter 3: Fear-based ads require four simple ingredients.
Chapter 4: People purchase to satisfy their egos, which marketers can readily exploit.
Chapter 5: Authority enhances your advertisement’s credibility.
Chapter 6: Different types of products need different types of ads.
Chapter 7: Craft the perfect headline in only three steps.
Chapter 8: Use images in your ads—but not just any old images!
Chapter 9: The proper colors can make all the difference.
Chapter 10: Don’t be afraid of longer copy. It won’t chase your clients away.
Chapter 11: A science exists behind choosing the right ad placement.
Description
Cashvertising (2009) shows how you don’t need a million dollar ad campaign to bring in the customers. All you need to know is how and why we make buying decisions. Full of instantly actionable tips, this book tells you everything you need to know about how to turn your ads into profits.
Who Should Listen
- Businesspeople who want to know more about consumer marketing
- Anyone interested in the psychological secrets behind advertising
- Professionals eager to become savvier marketers