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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: We often favor small, immediate rewards over larger, long-term gains; the future seems uncertain to us.
Chapter 3: We dislike losing more than we enjoy winning; for many, saving for retirement feels like losing money.
Chapter 4: Though our self-control may be limited, we can still strengthen it with regular exercise.
Chapter 5: Carrots are rewards, and sticks are punishments. Which works better? Curiously, it’s the stick in practice.
Chapter 6: Small sticks aren’t deterrents; a big stick, however, really makes a potential lawbreaker think twice.
Chapter 7: Many small sticks may feel like a tickle; struck with a big stick, you can’t help but surrender at once.
Chapter 8: Create a commitment contract for yourself; a referee will help keep you strictly on track to meet your goals.
Chapter 9: Lasting change demands realistic goals and long-term commitment contracts.
Description
Carrots and Sticks (2010) is the bible of behavior, incentives and self-control. These blinks will explain how you can swap out bad habits with rewards, punishments and formal commitments to yourself. You’ll gain the skills necessary to tackle challenges such as losing weight, quitting smoking and saving for retirement.
Who Should Listen
- People trying to quit smoking, lose weight or make exercise a habit
- Psychologists, behavioral therapists, coaches and personal trainers
- Managers or business owners looking to motivate employees