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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Stick with your idea and think big if you aim to build a fast-growing company.
Chapter 3: Promote your product assertively from the start.
Chapter 4: Leverage public events to attract media coverage.
Chapter 5: It’s vital to keep the customer at the center of your business.
Chapter 6: Focus on perfecting one product at a time, not many done simultaneously.
Chapter 7: Consider cultural differences if you intend to expand your business to different countries.
Chapter 8: When handling capital and finance, merge unconventional thinking with prudent and sensible accounting methods throughout.
Description
Behind the Cloud (2009) details the rise of Salesforce.com from a one-room apartment start-up to a prosperous global company. Using often unconventional methods, Marc Benioff – the founder and CEO of Salesforce.com – steered his company through financial problems and the dot-com bubble burst, and came out on top.
Who Should Listen
- Business owners
- Salesforce.com users
- Rising entrepreneurs