Working Backwards audiobook cover - And Other Insights, Stories, and Secrets from Inside Amazon

Working Backwards

And Other Insights, Stories, and Secrets from Inside Amazon

Colin Bryar

4.4 / 5(158 ratings)

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Key Takeaways from Working Backwards

Learning Tools

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Mind Map

Working Backwards
Leadership Principles
Invent and Simplify
Bias for Action
Think Big
Frugality
Customer Obsession
Hiring Process
Eliminating Urgency Bias
Eliminating Confirmation Bias
Meetings & Communication
Banning PowerPoint
The Six-Page Memo
Product Development
Working Backwards
The PR/FAQ Method
Case Studies
Amazon Prime (Success)
Amazon Unbox (Failure)
Kindle (Success)

Quiz — Test Your Understanding

Question 1 of 8
How did Jeff Bezos demonstrate Amazon's 'Bias for Action' principle when founding the company?

Working Backwards — Full Chapter Overview

Working Backwards Summary & Overview

Working Backwards (2021) tells the story of how Amazon changed the way people live. It explores founder Jeff Bezos’ leadership philosophy, and reveals how this philosophy has informed Amazon’s most iconic products and services

Who Should Listen to Working Backwards?

  • Executive coaches looking for fresh insights
  • Entrepreneurs hoping to turbo-charge their business
  • Managers wanting to boost their teams’ performance

About the Author: Colin Bryar

Colin Bryar spent twelve years as a senior leader at Amazon, and served as chief of staff to Jeff Bezos. 

Bill Carr is a former Amazon Vice President of Digital Media. Carr managed the launch of Amazon Music as well as Prime Video. Bryar and Carr are cofounders of Working Backwards LLC, an executive coaching firm that teaches business leaders how to implement Amazon’s management practices.

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