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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: In the era of social media, the human side of business is increasingly paramount today.
Chapter 3: One viral video can irreversibly harm a company’s hard-earned reputation.
Chapter 4: Engaging employees and customers through social media is the first step toward building a great business today.
Chapter 5: Smaller companies possess the agility needed to adapt within a rapidly changing marketplace.
Chapter 6: Companies that adopt flat hierarchies, ultimately eliminating managers, are significantly rewarded for it.
Chapter 7: Together, ordinary people can unite to form an extraordinary network of shared knowledge.
Chapter 8: Social media isn’t only for tech startups – it’s truly essential for every company’s success today.
Chapter 9: To protect your reputation as a social leader, regularly conduct social media audits.
Description
Social media isn’t a temporary fad – it’s changing business culture in a big way. A World Gone Social explains why it’s important for companies to evolve their own social media tactics, and includes helpful tips for business owners who want to embrace new technologies and build them into their gameplay.
Who Should Listen
- Business owners who are looking for new ways to engage with customers
- Anyone who’s interested in the way technology has changed business culture
- Anyone who’s thinking about starting their own company