A New Way To Think audiobook cover - Your Guide to Superior Management Effectiveness

A New Way To Think

Your Guide to Superior Management Effectiveness

Roger L. Martin

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Career & SuccessPersonal Development

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Chapter Overview

Description

A New Way To Think (2011) presents a paradigm shift, arguing that companies could achieve sustainable success and shareholder returns by prioritizing customer satisfaction over the traditional focus on maximizing shareholder value.

Who Should Listen

  • Business leaders
  • Shareholders
  • Customer experience advocates

About the Authors

Roger L. Martin is a distinguished academic and business consultant. He is a professor emeritus and former dean at the University of Toronto's Rotman School of Management, recognized for his influential work on business strategy and design thinking.