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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: The core of effective business writing is simplicity and accuracy.
Chapter 3: Craft great letters, for email and snail mail, using a few simple helpful tricks.
Chapter 4: Deliver your message with structured, focused presentations and compelling speeches.
Chapter 5: Move people to action with clear plans and reports.
Chapter 6: Address your reader’s desires and worries in order to effectively sell ideas and secure funding.
Chapter 7: Make old-fashioned mail work for you.
Chapter 8: Get your dream job with a well-crafted résumé and cover letter.
Chapter 9: Edit and format your final piece for an inviting reading experience.
Description
Writing That Works (1981) is the definitive guide to business writing. These blinks are full of advice on how to write clear, compelling and succinct business communications, covering everything from quarterly reports to presentations, emails and even resumes.
Who Should Listen
- Marketers and advertisers at all levels
- Students of business, marketing and advertising
- Entrepreneurs looking for tips on effective business writing