If You're Curious About These Questions...
You should listen to this audiobook
- What’s the secret to writing business emails that actually get a response instead of being buried in an inbox?
- Did you know that most professionals make one critical mistake in their reports that prevents decision-makers from taking action?
- What if you could master a simple technique to make your writing twice as clear while spending half the time on it?
Listen to Writing That Works — Free Audiobook
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Key Takeaways from Writing That Works
- Discover how to dramatically improve your business writing by prioritizing short sentences, avoiding confusing jargon, and using specific data instead of vague generalizations.
- Master the art of writing compelling emails and letters by crafting attention-grabbing subject lines, cutting irrelevant fluff, and explicitly stating the required action.
- Learn how to deliver focused presentations by anchoring them to a memorable theme, using descriptive headlines for charts, and engaging your audience with unexpected questions.
- Find out how to craft captivating speeches that skip the tangents, hit the most important points immediately, and sound completely natural by reading your drafts out loud.
- Understand the secret to creating persuasive business plans and reports by structuring them as a pyramid-like argument that logically builds toward a clear recommendation.
Writing That Works — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: The core of effective business writing is simplicity and accuracy.
Chapter 3: Craft great letters, for email and snail mail, using a few simple helpful tricks.
Chapter 4: Deliver your message with structured, focused presentations and compelling speeches.
Chapter 5: Move people to action with clear plans and reports.
Chapter 6: Address your reader’s desires and worries in order to effectively sell ideas and secure funding.
Chapter 7: Make old-fashioned mail work for you.
Chapter 8: Get your dream job with a well-crafted résumé and cover letter.
Chapter 9: Edit and format your final piece for an inviting reading experience.
Writing That Works Summary & Overview
Writing That Works (1981) is the definitive guide to business writing. These blinks are full of advice on how to write clear, compelling and succinct business communications, covering everything from quarterly reports to presentations, emails and even resumes.
Who Should Listen to Writing That Works?
- Marketers and advertisers at all levels
- Students of business, marketing and advertising
- Entrepreneurs looking for tips on effective business writing
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