Why Motivating People Doesn't Work ... and What Does

Why Motivating People Doesn’t Work … and What Does (2023) challenges preconceived notions about motivation, proposing a new perspective that transcends traditional reward and punishment systems. Discover how intrinsic drivers – autonomy, relatedness, and competence – can profoundly influence your motivation and leadership style.

• Business leaders seeking innovative team-motivation strategies
• HR professionals focusing on employee engagement
• Managers eager to improve workplace productivity and culture

Susan Fowler is an expert in motivation and personal empowerment who has worked with clients like Google and Apple. She coauthored Self Leadership and the One Minute Manager and Leading at a Higher Level with Ken Blanchard. Based in San Diego, Fowler is also a university professor and a senior consulting partner at the Ken Blanchard Companies.