Visual Thinking for Design

Visual Thinking for Design (2025) turns years of neuroscientific research into practical advice for anyone who creates visual information. Bridging the gap between laboratory discoveries and real-world design challenges, this guide will help you understand exactly how people see and process what they’re looking at – giving you the tools you need to make your work truly effective.

• Graphic designers and visual communicators who want to understand the science behind effective visual design
• UX/UI designers looking to create interfaces that work with how people naturally process visual information
• Students and educators who need to present complex information in ways that enhance understanding

Colin Ware is a professor at the University of New Hampshire, where he directs the Data Visualization Research Lab. He holds a PhD in psychology of perception and has made significant contributions to human-computer interaction. Ware is also the author of Information Visualization, which is widely recognized in the field.