Trust Factor

Trust Factor (2017) reveals how the neurochemical oxytocin serves as the biological foundation for organizational trust and high performance. It presents the OXYTOCIN framework as a systematic approach for creating workplace environments where trust naturally flourishes, leading to measurably better business outcomes and more fulfilling work experiences.

• Business leaders and executives seeking science-backed approaches to improve organizational performance
• Neuroscience enthusiasts interested in practical applications of brain research
• Anyone in a toxic work environment seeking validation and language to advocate for change

Paul J. Zak is a neuroeconomist, professor at Claremont Graduate University, and founding director of the Center for Neuroeconomics Studies, where his pioneering research on oxytocin has earned him recognition as the scientist who discovered the neurochemical basis of trust. His influential work spans multiple books including The Moral Molecule and numerous academic publications, while his expertise has been sought by organizations like the Pentagon, World Bank, and World Economic Forum, along with feature appearances in major publications and broadcast media worldwide.