The Win Without Pitching Manifesto

The Win Without Pitching Manifesto (2018) outlines 12 proclamations that guide creative business owners in distinguishing themselves from competitors and mastering client relationships. It emphasizes a strategic approach for those selling ideas and advice, focusing on winning business without compromising their creative integrity or drafting extensive proposals.

• Creative business owners seeking to refine their client relationships and business strategies
• Consultants and advisors in the creative industry looking to enhance their value proposition
• Entrepreneurs in creative fields who want to transition from generalists to niche experts

Blair Enns founded the global training and coaching organization Win Without Pitching which guides creative professionals in their business endeavors. He’s authored significant works in the field, including Pricing Creativity which offers unique insights into value-based pricing strategies for creatives. Enns also contributes to the discourse on creative entrepreneurship as cohost of the podcast, “2Bobs” which explores aspects of the creative business landscape.