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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Social media restores old-fashioned values to modern businesses.
Chapter 3: Successful companies need to build trusting relationships with their customers.
Chapter 4: A successful business strives for the customer’s heart.
Chapter 5: Many companies wrongly dismiss social media as unreliable or unimportant.
Chapter 6: Companies that don’t adapt to social media will lose customers.
Chapter 7: Blend social media with traditional media to get the very best of both.
Chapter 8: You can’t run social media like traditional media — it follows different rules.
Chapter 9: A caring culture begins at the top of the company.
Description
The Thank You Economy (2011) describes how the advent of social media has changed the relationship between companies and their customers. It shows just how critical online engagement is for companies who want to succeed, and offers tips on how companies can use social media to influence their public image along the way.
Who Should Listen
- CEOs
- Anyone in middle management
- Anyone interested in launching a start-up