The Ten Commandments for Business Failure

The Ten Commandments for Business Failure (2011) is a light-hearted “how-not-to” business guide that illustrates how companies prosper – or falter. Packed with insights into the pitfalls even seasoned executives overlook, it offers a unique perspective on the art of business. 

• Business leaders seeking insights on avoiding common pitfalls
• Entrepreneurs interested in learning from past corporate failures
• Executives aiming to improve decision-making and leadership skills

Donald Keough served as the president, chief operating officer, and a director of the Coca-Cola Company from 1981 to 1993. His extensive corporate experience includes roles on the boards of Berkshire Hathaway, McDonald’s, and The Washington Post Company.