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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Our brains are wired to find stories more engaging and more memorable than simple statements.
Chapter 3: Great narratives are relatable and demand both novelty and tension.
Chapter 4: Great storytellers prize fluency over complexity.
Chapter 5: Stories make us care about people in our tribe.
Chapter 6: How you publish matters just as much as what you publish.
Chapter 7: When content is ubiquitous, it pays to go deep.
Description
The Storytelling Edge (2018) is a study of communication by two content strategists who’ve taken an old Native American proverb to heart – “those who tell the stories run the world.” As Shane Snow and Joe Lazauskas assert, it doesn’t much matter if you’re an individual, a business, or a government: if you want to thrive in today’s world, you need to be able to tell your story as convincingly and fluently as possible.
Who Should Listen
- Marketing and advertising pros
- Brand managers and copywriters
- Entrepreneurs looking for new ideas