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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Successful firms rest solidly on three core essentials: a strategy, a hard edge, and a soft edge.
Chapter 3: Trust is an essential component of the soft edge.
Chapter 4: A company needs smarts to keep pace with rapidly evolving ideas and technologies.
Chapter 5: Teams drive learning, productivity, and innovation most effectively when they’re small and diverse.
Chapter 6: Taste blends function, form, and meaning, giving customers a strong, authentic emotional connection to a valued brand.
Chapter 7: A company derives its purpose from its story.
Chapter 8: The soft edge is what sets you apart from competitors.
Description
This book (2014) is about the “soft edge” – that is, the human side – of business. If you don’t want to be left foundering in the wake of your competitors, your company needs something more – more creativity and flexibility, more passion. The soft edge is the wellspring of such attributes. Your company’s soft edge might seem elusive at first, but remember: finding it is absolutely critical for long-lasting success.
Who Should Listen
- Entrepreneurs and people working in start-ups
- Managers, CEOs and other business leaders
- Anyone who wants to understand more about the human side of business