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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: People are wired to share information they trust—an impulse you can leverage to benefit your business greatly.
Chapter 3: Referrals arise by standing out and honoring your purpose.
Chapter 4: Identify your ideal customers and serve them well.
Chapter 5: Delivering valuable content and collecting customer testimonials will establish the foundation of your marketing approach.
Chapter 6: Use online ads, PR, and speaking engagements to amplify your content.
Chapter 7: Effective referral-driven marketing blends in-person and online tactics.
Chapter 8: Enable customer network referrals via a systematic referral process.
Chapter 9: Build a strategic partnership network with businesses that share your target market.
Chapter 10: Create a plan to gain referrals and thank those who give them.
Description
The Referral Engine (2010) is a practical guide to developing an in-depth referral-based marketing strategy for your business. These blinks explain why referrals are so powerful before taking you through a step-by-step process to build the referral machine that your company wants and needs.
Who Should Listen
- Entrepreneurs and business owners
- Marketers at all levels of the company hierarchy
- Readers interested in actionable referral marketing strategies