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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Great ideas don’t arise from divine inspiration; they develop from many smaller insights gradually.
Chapter 3: Constantly create new ideas and allow them time to mature into true greatness.
Chapter 4: Patent laws convince us that great ideas come from one inventor, but in truth they are produced by many different thinkers.
Chapter 5: Reduce people’s resistance to new ideas by providing samples.
Chapter 6: Numerous great ideas were rejected in history by managers who were deeply biased against innovation.
Chapter 7: You should weigh the wider context before assuming that your idea will succeed.
Description
The Myths of Innovation (2007) addresses common misconceptions about what it takes to become a successful innovator. Borrowing real-life examples from both recent business history and the arts, Berkun reveals where good ideas really come from.
Who Should Listen
- Managers who want to support innovation in the workplace
- Those looking to increase the success of their innovative ideas
- Creative people struggling with inspiration