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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Internet-powered companies offering customers access rather than ownership are increasingly prevalent today.
Chapter 3: Membership-focused businesses build strong, enduring relationships between companies and customers.
Chapter 4: Draw new members by establishing and improving an effective acquisition strategy overall.
Chapter 5: Adopt the right onboarding strategy to retain new members and turn them into superusers.
Chapter 6: Use a simple pricing model and be mindful of the downsides of a free membership option.
Chapter 7: Increase loyalty by personalizing the user experience and tracking member behavior.
Chapter 8: Start-ups need to build a membership-focused culture from the beginning to ensure members receive value right away.
Chapter 9: To shift to a membership-focused model, assess your company’s fit and prioritize transparency.
Description
Today, ownership is out. Consumer trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king. The Membership Economy (2015) outlines key strategies and tactics based on real-world examples for successfully building a membership organization.
Who Should Listen
- Business-owners of all stripes
- Leaders and managers who want to attract more members to their company
- Entrepreneurs interested in successfully building a membership-oriented business