The Business of Belonging
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If You're Curious About These Questions...
You should listen to this audiobook
- What's the secret to turning customers into loyal advocates who drive business growth?
- Are you curious about how online communities can increase customer retention by up to 50%?
- What if you could create a community that generates revenue, improves customer satisfaction, and fuels innovation?
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Key Takeaways from The Business of Belonging
- Discover how building a user community can give your business a competitive advantage by reducing support costs and increasing customer loyalty.
- Understand why community for the sake of community fails, and learn how to tie your group's purpose directly to measurable return on investment.
- Learn the SPACES framework to drive six specific business outcomes through your community: support, product, acquisition, contribution, engagement, and success.
- Master the Social Identity Cycle to keep members deeply engaged by guiding them through continuous loops of identification, participation, and validation.
- Find out how to attract highly devoted members by defining a specific, targeted niche that makes users instantly feel like they belong.
Learning Tools
Reinforce what you learned from The Business of Belonging
Mind Map
The Business of Belonging
Competitive Advantage+
The SPACES Model (Purpose)+
Social Identity Cycle+
The Commitment Curve+
The SNAP Framework (Validation)+
Designing Community Spaces+
Overcoming Fear of Failure+
Quiz — Test Your Understanding
Question 1 of 7
According to the SPACES framework, what business outcome is a company driving if it uses an ambassador program to organize local events and attract new customers?
Question 2 of 7
What are the three repeating stages of the Social Identity Cycle that community members experience?
Question 3 of 7
Why does the author argue that 'lurkers' or passive members are essential to a fully scaled community?
Question 4 of 7
When providing extrinsic motivation to community members, the SNAP framework suggests offering rewards in which four categories?
Question 5 of 7
What is recommended for getting a new community off the ground in its early days?
Question 6 of 7
Why is creating a community simply for 'cyclists' considered a poor foundational strategy for a new group?
Question 7 of 7
Why shouldn't community builders be overly embarrassed by 'crickets' (posts that receive no response)?
The Business of Belonging — Full Chapter Overview
- 1Recommendation
- 2Every truly effective community needs a well-defined purpose.
- 3Community members move through three stages: identification, participation, and validation.
- 4You need people at all participation levels, even the passive members.
- 5Validating participants’ experiences fosters community growth.
- 6Design community spaces with ample room for diverse types and levels of interaction.
The Business of Belonging Summary & Overview
The Business of Belonging (2021) explores how businesses can harness the power of online communities for the benefit of both themselves and their customers.
Who Should Listen to The Business of Belonging?
- Community professionals seeking to hone their craft
- Businesspeople who’d like to tap into the power of community
- Marketeers on the lookout for new approaches
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