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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Build a charismatic brand by bridging the brand gap between strategy and creativity.
Chapter 3: Successful brands know what they do and why it matters, and crucially, they stick with it.
Chapter 4: Strong collaboration is crucial to building a charismatic brand.
Chapter 5: To ensure that your brand stands out, pursue innovative ways to express your novel ideas boldly.
Chapter 6: Use validation tests to find out whether your branding elements and messages work.
Chapter 7: By cultivating your brand, you can ensure it sustains itself without becoming stale or boring.
Description
In The Brand Gap, you’ll get the inside scoop on how a strong brand can give your company a competitive edge. When you learn how to implement the five branding disciplines outlined in this book, you’ll understand that in closing the gap between strategy and creativity, you’ll be able to build an irresistible brand that will make customers take notice.
Who Should Listen
- Anyone looking to create a competitive brand that customers will notice
- Anyone interested in developing a successful marketing strategy
- Anyone who works in a company’s strategic or creative department