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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Newspaper ads were once purely informational, until a single New York City daily ultimately changed everything forever.
Chapter 3: Advertising was used to build fortunes on worthless remedies and to bolster the British Army during World War I.
Chapter 4: During the 1920s, advertising and branding grew increasingly methodical.
Chapter 5: Radio and television were the twentieth century’s most successful attention-grabbers indeed.
Chapter 6: Email made it simpler to reach people and capture their attention.
Chapter 7: The internet created a new chance to harvest attention, but it wasn’t immediately clear how to use it.
Chapter 8: Celebrities command our attention like no other entity.
Description
The Attention Merchants (2016) details the history of the fascinating field of advertising. These blinks will teach you all about the “attention industry,” offering a historical account of how advertising has arrived at its modern incarnation.
Who Should Listen
- Entrepreneurs and aspiring businesspeople
- Veteran marketers, or those new to the industry
- Tech industry employees, including programmers and developers