The Art of SEO audiobook cover - Mastering Search Engine Optimization

The Art of SEO

Mastering Search Engine Optimization

Eric Enge, Stephan Spencer, Jessie Stricchiola

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Chapter Overview

Description

The Art of SEO (2023) offers a comprehensive guide to search engine optimization, covering everything from basic methods to advanced tactics. It provides insights into the complexities of internet search, the inner workings of search engines, and the latest SEO tools and methods, including generative AI. 

Who Should Listen

  • Digital marketers looking to refine their SEO strategies
  • Entrepreneurs aiming to increase their online visibility
  • Web developers seeking to optimize website performance

About the Authors

Eric Enge, president of Pilot Holding, is an SEO professional who founded Stone Temple Consulting, a leading firm serving many global brands. Stephen Spencer is an author and speaker, an SEO expert, and founder of Netconcepts. Jessie Stricchiola is a digital marketing expert and founder of Alchemist Media, Inc. She has worked in search engine optimization since 1997 and spoken at major industry conferences.