The Art of Social Media audiobook cover - Power Tips for Power Users

The Art of Social Media

Power Tips for Power Users

Guy Kawasaki and Peg Fitzpatrick

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The Art of Social Media
Profile Optimization+
Content Strategy+
Blog & Social Integration+
Advanced Broadcasting+
Professional Mindset+

Quiz — Test Your Understanding

Question 1 of 6
What does the book recommend regarding the choice of a social media screen name?
  • A. Use a clever or funny moniker to help you stand out from the crowd.
  • B. Use your full, real name to present yourself professionally.
  • C. Use a combination of your name and your company's name for branding.
  • D. Use abbreviations to keep the name as short and easy to type as possible.
Question 2 of 6
Why is it important to secure a 'vanity URL' for your social media profiles?
  • A. It prevents your profile from being identified by a random string of numbers.
  • B. It is a strict requirement by most platforms if you want to run paid advertisements.
  • C. It automatically boosts your profile's ranking on search engines like Google.
  • D. It hides your personal information from data brokers and hackers.
Question 3 of 6
According to the authors, what is an effective content strategy for a company looking to gain and hold followers?
  • A. Focusing exclusively on detailed descriptions and promotions of their own products.
  • B. Writing long-form articles that exceed 1,000 words to demonstrate industry expertise.
  • C. Writing about creative, adjacent topics, such as a smartphone company posting about the 100 best apps.
  • D. Avoiding the use of curated content from other websites in order to maintain complete originality.
Question 4 of 6
How does joining a blogging network (like Triberr) help expand your blog's reach?
  • A. It automatically translates your blog posts into multiple languages for international readers.
  • B. It provides free hosting and advanced SEO optimization for your website.
  • C. It allows groups of bloggers to share each other's content with their respective networks.
  • D. It replaces the need for an email mailing list by sending direct push notifications to users.
Question 5 of 6
What is a key piece of practical advice given for participating effectively in a Twitter Chat?
  • A. Ensure you have a high-quality webcam and professional lighting setup.
  • B. Avoid using hashtags so your comments don't get lost in the trending feeds.
  • C. Keep your responses limited to direct messages rather than public tweets.
  • D. Be prepared to type quickly or recruit someone who can type for you.
Question 6 of 6
What mindset does the book suggest you adopt if you want to be successful on social media?
  • A. Treat it as a fun, casual hobby to ensure your posts always feel authentic and relaxed.
  • B. Treat it as a professional endeavor by investing in good equipment and thoughtfully considering your content.
  • C. Focus on automating all your posts so you can minimize the actual time spent online.
  • D. Prioritize quantity over quality to ensure you are constantly showing up in your followers' feeds.

The Art of Social Media — Full Chapter Overview

The Art of Social Media Summary & Overview

The Art of Social Media reveals the most effective ways to promote yourself or your product professionally on social media platforms. The authors explain how to get the most of the many dominant social media platforms today, including Google+, Facebook, Twitter and others.

Who Should Listen to The Art of Social Media?

  • Anyone who wants to better promote their business
  • Anyone who wants to gain a wider audience on social media
  • Anyone looking to optimize their profile on social media sites

About the Author: Guy Kawasaki and Peg Fitzpatrick

Guy Kawasaki is the chief evangelist at online design service Canva, and an executive fellow at the Haas School of Business at the University of California at Berkeley. Previously he was the chief evangelist at Apple and special adviser to the CEO of the Motorola business unit at Google. He has 1.44 million followers on Twitter and 6.8 million on Google+.

Peg Fitzpatrick is a social-media strategist and director of digital media for Kreussler Inc. She’s spearheaded successful social media campaigns for Motorola, Google, Audi, Canva and Virgin.

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