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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: The speed of your launch largely determines your product’s overall marketing success in the market today.
Chapter 3: If you cannot lead the market, flip it around and create your own product category from scratch.
Chapter 4: Strengthen your brand by 'owning' a word; but don’t get greedy by trying to claim others’ words as well.
Chapter 5: In marketing, less is more, yet staying ahead through inevitable product expansions takes a trick too.
Chapter 6: Three forces can sink a brand: blind arrogance, false predictions, and belief in infallibility itself.
Chapter 7: Has a competitor caught you in a mistake or misstep? Admit it, and your customers will reward you.
Description
The 22 Immutable Laws of Marketing (1994) gives you the essential knowledge to build powerful marketing strategies. With practical, real-world examples, these blinks show you how to avoid common mistakes while ensuring your marketing push will stand fast against the toughest competition.
Who Should Listen
- People interested in marketing psychology
- CEOs, business managers and marketing executives
- Entrepreneurs looking to energize their marketing strategy