That Will Never Work audiobook cover - From a frustrating late fee to a company that reshaped home entertainment, this story gently reveals how real innovation is rarely a lightning-bolt moment—and more often a patient, messy, hopeful practice of testing, learning, and trying again.

That Will Never Work

From a frustrating late fee to a company that reshaped home entertainment, this story gently reveals how real innovation is rarely a lightning-bolt moment—and more often a patient, messy, hopeful practice of testing, learning, and trying again.

Marc Randolph

4.5 / 5(408 ratings)

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Chapter Overview

Description

This summary follows the early, uncertain path that led to Netflix—starting with a relatable problem, moving through rejected ideas, and arriving at a breakthrough only after countless practical experiments, honest doubts, and courageous decisions.

Along the way, it explores what innovation really looks like in daily life: the value of feedback loops, the power of a high-trust team culture, the emotional complexity of funding a dream, and the resilience required when markets shift and plans break. The tone is simple but meaningful: progress is possible, even when no one is sure it will work.

Who Should Listen

  • Listeners who want a realistic, encouraging view of creativity and entrepreneurship—one that includes uncertainty, false starts, and steady iteration.
  • Founders, builders, and team leaders who are shaping culture and want practical inspiration about autonomy, alignment, and trust.
  • Anyone navigating change—seeking a calm reminder that perseverance and adaptability can matter as much as the original idea.

About the Authors

Marc Randolph is a co-founder of Netflix and an entrepreneur known for building companies through experimentation, customer feedback, and iterative problem-solving. His work highlights how startups are often formed through persistence, practical testing, and learning from what doesn’t work.