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Chapter Overview
Chapter 1: More and more companies are adopting subscription models to match their customers’ evolving needs.
Chapter 2: The video, music, and even retail sectors are already ruled by subscription services.
Chapter 3: How people travel and consume their news is now undergoing a revolution.
Chapter 4: Tech firms suffered initially after moving to subscriptions, but it paid off, and manufacturing is now up next.
Chapter 5: Innovation isn’t about making new products anymore; it’s about tailoring services to customers’ needs.
Chapter 6: Subscription models have reshaped the classic pillars of effective marketing.
Chapter 7: The new sales mindset is strategic and stresses building stable, lasting subscriber relationships.
Chapter 8: Conventional bookkeeping isn’t suited to gauging the true potential of subscription services.
Chapter 9: Legacy IT solutions may have worked before, but they seem downright clunky now, especially in the age of subscription services.
Chapter 10: Turn your business into a successful customer-focused service by using the PADRE system.
Description
Subscribed (2018) looks at a business model that’s currently enjoying unprecedented success around the globe: subscriptions. Whether it’s Netflix, Spotify or Uber, companies have realized that more and more people are interested in services rather than ownership – they want the ride rather than the car. It’s an insight that’s literally worth billions. But more than that, it’s the future. If you want to make it in today’s crowded marketplace, it pays to take a closer look at the phenomenon.
Who Should Listen
- Entrepreneurs and business owners looking for new ideas
- Anyone who’s ever wondered how exactly Amazon and Uber made it so big
- Subscribers curious about how the services they use work