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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Technology has reshaped the power dynamics in the entertainment industry.
Chapter 3: New technologies grant artists creative freedom, cut production costs, and give consumers more flexibility.
Chapter 4: Companies win new markets by spotting opportunities early and moving in swiftly.
Chapter 5: For a while, major companies tightly controlled the distribution of entertainment.
Chapter 6: Publishing platforms attract consumers by offering easy online access to niche products.
Chapter 7: Data-driven methods enable publishers to craft more effective marketing campaigns.
Chapter 8: Piracy hurts producers and consumers, but the problem can be prevented.
Description
Streaming, Sharing, Stealing (2016) is about the ever-changing entertainment industry. Recent years have seen the emergence of new players who continue to utilize technology to transform the landscape. This book assesses how companies like Apple, Netflix and Amazon use data to understand their consumers’ needs.
Who Should Listen
- Publishers and policy makers
- Technology enthusiasts interested in big data and analytics
- Media, film and music students