If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that your search history might reveal more about your true self than any personality test or conversation ever could?
- Have you ever wondered why what people tell pollsters and social media is often the exact opposite of how they actually behave?
- Are you curious about the secret truths that "Big Data" has uncovered about our deepest fears, prejudices, and desires?
Listen to Everybody Lies — Free Audiobook
Loading player...
Key Takeaways from Everybody Lies
- Discover why people consistently lie on surveys due to social desirability bias, and how unfiltered search engine data exposes the honest truth about our hidden behaviors.
- Understand how big data acts as a reality check for human intuition, using massive platforms like Facebook to scientifically prove or debunk gut feelings about relationship longevity.
- Learn how the constant stream of novel information generated by big data allows us to track real-time trends, such as monitoring flu outbreaks long before official health reports are published.
- Find out why the utility of data matters far more than its sheer volume, a principle demonstrated by Google's revolutionary algorithm that analyzed site links instead of mere keyword frequency.
- Explore how the staggering size of modern datasets allows researchers to reliably zoom in on incredibly small, highly specific subsets of information to extract targeted insights.
Learning Tools
Reinforce what you learned from Everybody Lies
Mind Map
Everybody Lies
The Core Premise
Survey Flaws
Search Data Truth
Nature of Data Science
Scale
Refining Intuition
Four Powers of Big Data
1. Constant Novelty
2. Unflinching Honesty
3. Granular Subsets
4. Effortless A/B Testing
Limitations
False Correlations
Missing Small Data
Ethics & Application
Privacy Risks
Productive Use
Quiz — Test Your Understanding
Question 1 of 7
How does the author describe the relationship between human intuition and data science?
Everybody Lies — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Data science is more intuitive than you imagine.
Chapter 3: Google shows how big data can constantly provide a flow of new information globally.
Chapter 4: Big data never lies.
Chapter 5: Big data lets us better comprehend small data subsets, too.
Chapter 6: Big data makes A/B testing easier and cheaper to run.
Chapter 7: Big data often struggles with too many variables or nonquantifiable concerns.
Chapter 8: Governments mustn’t use big data to target individuals.
Everybody Lies Summary & Overview
Everybody Lies (2017) is about the data collected in vast quantities by computers and over the internet. This data can help reveal fascinating information about the human psyche, behavior and quirks, because, as it turns out, people aren’t always so willing to communicate their true hopes and desires to others.
Who Should Listen to Everybody Lies?
- Anyone interested in the complex nature of human behavior
- Media studies experts and social scientists
- Anyone concerned about the power of the internet and online privacy
Books Similar to Everybody Lies
Readers who enjoyed this also liked these titles.
Don’t Trust Your Gut
★ 3.9 / 5 • 246 ratingsUsing Data to Get What You Really Want in Life
May Contain Lies
★ 4.0 / 5 • 97 ratingsHow Stories, Stats, and Studies Exploit Our Biases
Trust Me, I’m Lying
★ 4.1 / 5 • 129 ratingsConfessions of a Media Manipulator
The Data Detective
★ 4.4 / 5 • 262 ratingsTen Easy Rules to Make Sense of Statistics