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Chapter Overview
Chapter 1: Neediness is your biggest weakness in negotiation
Chapter 2: No is the best place to begin negotiations
Chapter 3: A daily log helps you monitor your work
Chapter 4: Questioning is both a science and an art
Chapter 5: Cultivating comfort and inviting honesty steers negotiations toward better outcomes
Description
Start with No (2002) offers a bold, unconventional approach to negotiation that applies to everything from high-stakes business deals to everyday family decisions. It introduces a practical framework designed to help negotiators stay in control, prioritize what truly matters, and achieve long-term, meaningful results. By applying these strategies, negotiators can approach both complex agreements and routine conversations with greater clarity, confidence, and effectiveness.
Who Should Listen
- Professionals seeking more effective negotiation results
- Individuals who dislike aggressive bargaining tactics
- Leaders seeking to boost their deal-making confidence