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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Master cold calls and make them smarter through solid planning and by avoiding common mistakes.
Chapter 3: Plan your calls ahead, practice empathy, and aim to help each prospect truly satisfy a specific need today.
Chapter 4: Research your contact before speaking with them, and stay sensitive to their unique needs and current situation.
Chapter 5: Leverage social media and digital research tools to learn about your prospects.
Chapter 6: Smart calling means targeting clear goals — yet keep a backup plan ready if those goals don’t work out.
Chapter 7: Grab your prospect’s attention by surprising them with unconventional tactics.
Chapter 8: Treat assistants with respect — they might be more than mere gatekeepers.
Description
Smart Calling (2010) is all about the art of cold calling, an important business practice that even seasoned salespeople dread. Many of us tend to associate cold calling with call center cubicles, boredom or manipulative strategies – but it doesn’t have to be this way. These blinks explain how you can overcome the challenges of cold calling to create a more pleasant and fulfilling experience for both you and your prospective customer, funder or employer.
Who Should Listen
- Sales representatives
- Anyone who works in fundraising