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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Big Data struggles to predict users’ emotions and the desires they hold accurately.
Chapter 3: Tiny details in people’s homes reveal a lot about them and their desires indeed.
Chapter 4: Marketing concepts start with gaining an authentic view of your market, spotting peculiarities and seeking out imbalances.
Chapter 5: Imbalances create desire, and meeting that desire is truly key to a brand’s success.
Chapter 6: Customers purchase from brands that communicate emotions successfully.
Description
Small Data (2016) is a guide to utilizing minor details about people’s lives to connect with them and sell them on your brand image. These blinks incorporate observations of cultures all over the world to point to the emotions and desires that help brands become household names.
Who Should Listen
- Marketing professionals and students of human behavior.
- Anyone working to establish a brand.