If You're Curious About These Questions...
You should listen to this audiobook
- What if you could turn your small business’s size into its most powerful competitive advantage?
- Are you curious about the simple, low-cost innovation strategies that allow boutique brands to outsmart industry giants?
- What’s the secret to transforming a passion project into a sustainable, profit-making machine using the assets you already have?
Listen to Simple Tips, Smart Ideas — Free Audiobook
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Key Takeaways from Simple Tips, Smart Ideas
- Discover why you should abandon static business plans in favor of an evolving "business map" that regularly tracks your team's unique skills and market trends.
- Understand the true underlying value of your product or service to uncover untapped potential and dramatically expand your revenue streams.
- Learn how to apply the S.P.I.C.K. analysis—evaluating Services, Products, Intel, Clients, and Knowledge—to identify profitable new offerings your small business isn't currently leveraging.
- Find out why your intellectual property, rather than cash or equipment, is likely your most valuable business asset and how you can license or sell it for extra profit.
- Master the essential differences between copyrights, trademarks, and patents to securely protect your company's creative work, branding, and innovative processes from competitors.
Simple Tips, Smart Ideas — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Let your business plan grow as your company grows.
Chapter 3: Knowing your product’s value is essential for driving your growth forward.
Chapter 4: Your most important asset is probably your company’s intellectual property rights.
Chapter 5: Your business’s small size can be a strength – with strategic thinking on your part.
Chapter 6: Clarifying your revenue model and diversifying it will expand your business.
Chapter 7: Your company is only as strong as the team supporting it.
Chapter 8: When working with your clients, you need to always keep that spark alive!
Chapter 9: Your story can sell your business.
Simple Tips, Smart Ideas Summary & Overview
Simple Tips, Smart Ideas (2019) is a guide for small businesses that delivers on the promise of its title. Erica Wolfe-Murray distills cutting-edge industry knowledge on business growth, savvy marketing, and sustainable innovation into a range of easy-to-follow tips and ideas, all geared toward businesses that skew more boutique than behemoth.
Who Should Listen to Simple Tips, Smart Ideas?
- Small business owners in need of a boost
- Employees dreaming of creating their own start-up
- Anyone who wants to turn a profit from their side-hustle
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