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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Successful change depends on how people react, not on the action itself
Chapter 3: Every choice is guided by an internal story
Chapter 4: Grasping others’ core beliefs is the key to truly effective persuasion
Chapter 5: Promote openness to new ideas by respecting identity
Chapter 6: Seek common ground to foster productive dialogue
Chapter 7: Small, painless steps make durable change more attainable
Chapter 8: The strongest belief determines the path toward change
Chapter 9: Effective change starts by understanding genuine desire
Chapter 10: People don’t regret decisions aligned with their beliefs
Description
Say What They Can’t Unhear (2024) provides a fresh approach to driving lasting change by leveraging ethical persuasion and behavioral insights. It explores nine “persuasion principles” that help transform passive agreement into passionate buy-in, inspiring long-term shifts in thinking and behavior.
Who Should Listen
- Business leaders seeking to inspire lasting organizational change
- Managers aiming to guide teams through transitions
- Entrepreneurs needing strategies to influence customer behavior