How to be Heard audiobook cover - Secrets for Powerful Speaking and Listening

How to be Heard

Secrets for Powerful Speaking and Listening

Julian Treasure

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How to be Heard
The Power of Sound+
Obstacles to Communication+
The Art of Listening+
Effective Speaking Strategies+
Physical Speech Habits+
Actionable Advice+

Quiz — Test Your Understanding

Question 1 of 8
How did the mayor of Lancaster, California, successfully use sound to alter human behavior?
  • A. By broadcasting classical music to encourage consumer spending.
  • B. By playing bird songs and calming sounds to reduce crime.
  • C. By using high-frequency noises to deter loitering teenagers.
  • D. By installing white noise machines to improve worker productivity.
Question 2 of 8
According to the text, why is the constant use of hyperbole detrimental to effective communication?
  • A. It distracts the listener from the main point of the conversation.
  • B. It makes the speaker appear overly emotional and unstable.
  • C. It devalues the true meaning of the words, making them less effective.
  • D. It causes the listener to feel inferior and defensive.
Question 3 of 8
What did research on twins reveal about our ability to listen?
  • A. Listening skills are predominantly determined by our genetics.
  • B. Identical twins always share the exact same communication style.
  • C. Listening abilities are shaped more by unique personal experiences than by genes.
  • D. Introverted twins naturally possess better empathetic listening skills.
Question 4 of 8
What important communication lesson can be learned from the speech given by jewelry chain executive Gerald Ratner?
  • A. Self-deprecating humor is the best way to connect with an audience.
  • B. Careless words can have devastating financial and reputational consequences.
  • C. Apologizing immediately can save a company from bankruptcy.
  • D. Using complex industry jargon alienates average consumers.
Question 5 of 8
Which of the following is a common mistake parents make when their child shares worries or difficulties, according to the text?
  • A. They practice critical listening instead of empathetic listening.
  • B. They try to relate by sharing their own childhood stories.
  • C. They maintain too much eye contact, which intimidates the child.
  • D. They assume the child is using hyperbole and ignore the issue.
Question 6 of 8
What communication strategy did politicians like John F. Kennedy and Barack Obama effectively use to reach the public?
  • A. Utilizing complex academic terminology to sound authoritative.
  • B. Sticking to simple, clear, and unambiguous language.
  • C. Speaking loudly to project power and dominance.
  • D. Employing aggressive rhetoric to challenge their opponents.
Question 7 of 8
In the context of the book, what does the term 'sodcaster' refer to?
  • A. A person who constantly interrupts others during a conversation.
  • B. A speaker who relies heavily on podcasts to spread their message.
  • C. A public speaker who suffers from poor posture, such as 'text neck.'
  • D. A person who is completely unaware of how their loud volume imposes on others.
Question 8 of 8
What actionable advice does the author suggest to improve concentration and productivity?
  • A. Listen to ambient noise like overheard conversations while working.
  • B. Turn off email and message alerts and only check them three times a day.
  • C. Practice public speaking in front of a mirror for one minute every day.
  • D. Keep your phone in another room to avoid the temptation of multitasking.

How to be Heard — Full Chapter Overview

How to be Heard Summary & Overview

How to be Heard (2017) identifies proven ways to become a powerful speaker, the kind that commands people’s attention and keeps them hanging on your every word. Author Julian Treasure also examines the steps people can take to improve their listening skills, allowing them to better understand what’s being said and making the listener feel that they’re being heard. These tips can help improve both communication skills and our most important relationships.

Who Should Listen to How to be Heard?

  • Couples who want to repair their relationships through better listening
  • Readers eager to overcome their fear of public speaking
  • Managers and leaders who want to inspire people with their words

About the Author: Julian Treasure

Julian Treasure is an acclaimed international speaker whose TED Talks have accumulated over 40 million views and have been ranked among the top ten TED Talks of all time.

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