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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: High prices and exclusivity no longer signal prestige, since technology has evened the competition today.
Chapter 3: Prestige brands set their own excellence and offer the authenticity consumers seek today.
Chapter 4: Building an Ueber-Brand requires defining and championing your company’s unique mission.
Chapter 5: Ueber-Brands blend exclusivity with belonging while enticing new customers to join the club.
Chapter 6: Craft an inspiring narrative around your brand to attract customers and keep them deeply engaged.
Chapter 7: To truly become a prestige brand, your product must meet and fulfill the expectations you set.
Chapter 8: Live your mission and myth while moderating growth to protect your prestige brand.
Description
Rethinking Prestige Branding (2015) is your guide to the radically transformed world of prestige brands. These blinks explain how the practice of building a prestige brand has changed, what customers want today and what you need to do to make your brand a coveted object.
Who Should Listen
- Marketing and branding professionals
- Readers curious about how today’s brands got to where they are
- Entrepreneurs looking to boost their brand’s growth