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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Prices are relative; we can't judge them without a reference point.
Chapter 3: Prices don't always leave everyone feeling the same.
Chapter 4: Pricing decisions are shaped by many factors we rarely even recognize.
Chapter 5: Insignificant numbers can sway our purchasing decisions.
Chapter 6: People typically make fair offers, but only when the pricing process is possible for others to track.
Chapter 7: Flat rates and insurance policies let companies profit greatly from our fears.
Chapter 8: Anchor prices are used to boost profits.
Description
Priceless (2010) explores the psychological reasons behind the value and price we give to things. Through numerous experiments and case studies in pricing, the author explains how prices influence our purchasing decision and exposes companies that use pricing to increase profit.
Who Should Listen
- People curious about pricing their products
- Anyone interested in the psychology of value and price
- Customers interested in reviewing their purchasing decisions