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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Strong copy appeals to the reader's emotions, not the writer's own feelings.
Chapter 3: Creative copy demands plenty of reading and writing, plus letting go of inflexible, rigid ways of thinking.
Chapter 4: Writing for mobile and social platforms, or for content marketing, needs special careful thought.
Chapter 5: Effective methods to engage readers include the use of curiosity, secrets, and storytelling.
Chapter 6: Employing flattery and ancient Greek wisdom can deliver strong, dependable results indeed.
Chapter 7: Avoid copywriting’s common traps and don’t give the grammar police too much heed or undue importance.
Description
Persuasive Copywriting (2019) is a valuable guide to the world of copywriting, with tips on how to get the attention and keep the interest of customers, as well as generate those all-important sales for your client. Author Andy Maslen takes time-tested techniques that have proven reliable for generations and shows how these are being successfully applied in an online world that’s increasingly focused on content marketing.
Who Should Listen
- New and experienced copywriters
- Marketing and sales professionals
- Writers eager to engage readers