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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Companies once aimed for a faceless image, but genuine connections are more effective today.
Chapter 3: A spokesperson can showcase your brand’s human side — or completely destroy it too.
Chapter 4: Rather than relying on marketing stunts, use a simple tool to build a strong brand personality.
Chapter 5: Giving your business a backstory fosters a deeper emotional connection between customers and product.
Chapter 6: Four barriers keep your company from finding personality.
Chapter 7: Building personality depends on finding the moments when you truly connect with customers.
Chapter 8: Listening to and respecting customers will build your company’s distinct personality.
Description
Personality Not Included (2008) explains how to build an awesome public face for your company. These blinks teach you how to develop a strong personality for your business, explain why that’s so important and help you clear the barriers between you and business success.
Who Should Listen
- Entrepreneurs and leaders who want to build or improve their businesses
- CEOs who want to put a face on their company
- Marketing novices and experts alike