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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: With rapidly rising demands on attention today, the traditional advertising model simply no longer works anymore.
Chapter 3: To reach consumers, you must build a brand that truly resonates emotionally with them.
Chapter 4: Rather than relying on market research, learn more about what customers want by connecting with them personally.
Chapter 5: Effective advertising gives customers truly valuable offerings in exchange for their attention.
Chapter 6: In today’s media landscape, authentic, strong content is truly essential for successful advertising.
Chapter 7: So long as your advertising strategy mirrors the shifting media landscape, the future remains bright indeed.
Description
How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans and colossal consumer choice? Paid Attention (2015) discusses the fast-changing media landscape, and maps out strategies for success that reach beyond banner placement and pop-ups.
Who Should Listen
- Advertising creatives and executives
- Anyone interested in how digitization is changing consumption and attention
- People puzzled by new concepts of communication and behavior