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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Demystifying positioning: Learn its essential core components in full
Chapter 3: Laying the groundwork: Know your target audience and unify your team
Chapter 4: Charting the terrain: Strengthen your edge via competition analysis and customer value
Chapter 5: Finishing the journey: Finalize and convey your product’s positioning strategy
Description
Obviously Awesome (2019) is a guide on how to master the art of product positioning. It compiles insights and strategies from two decades of experience in B2B tech marketing, providing actionable advice for selling a product's unique attributes to the right audience.
Who Should Listen
- Startup founders in technology sectors
- Marketing professionals specializing in B2B products
- Entrepreneurs looking to improve market fit