If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that the way you categorize your product could be the very thing preventing customers from seeing its true value?
- What’s the secret to making your product feel like the only logical choice for your ideal customers, even in a crowded market?
- What if you could transform your product from a 'nice-to-have' into an 'obvious must-have' just by changing the context of how it’s presented?
Listen to Obviously Awesome — Free Audiobook
Key Takeaways from Obviously Awesome
- Discover why context is everything when positioning your product, ensuring your target audience instantly recognizes its unique value.
- Understand the five critical components of dynamic positioning, from identifying specific customer problems to remaining flexible as your market evolves.
- Learn how to build a cross-functional positioning team that pools insights from sales, marketing, and product development to shatter internal biases.
- Find out how to accurately map your competitive landscape by identifying what your customers would actually do—including relying on manual processes or doing nothing—if your product didn't exist.
- Master the process of isolating your product's unique attributes and mapping those specific features directly to tangible customer benefits and key value clusters.
Obviously Awesome — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Demystifying positioning: Learn its essential core components in full
Chapter 3: Laying the groundwork: Know your target audience and unify your team
Chapter 4: Charting the terrain: Strengthen your edge via competition analysis and customer value
Chapter 5: Finishing the journey: Finalize and convey your product’s positioning strategy
Obviously Awesome Summary & Overview
Obviously Awesome (2019) is a guide on how to master the art of product positioning. It compiles insights and strategies from two decades of experience in B2B tech marketing, providing actionable advice for selling a product's unique attributes to the right audience.
Who Should Listen to Obviously Awesome?
- Startup founders in technology sectors
- Marketing professionals specializing in B2B products
- Entrepreneurs looking to improve market fit
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