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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Brands have to keep growing and renewing, or else die.
Chapter 3: A brand’s success relies very little on its tangible products, and much more on the power of brand identity.
Chapter 4: Brands deploy aggressive strategies to grow their market share and crush competitors.
Chapter 5: Multinationals shift manufacturing to developing nations, devastating conditions and prospects for workers there.
Chapter 6: Job outsourcing has likewise harmed employees across the Western world, creating detrimental impacts on workers too.
Chapter 7: The growing dominance of some brands will significantly restrict and narrow consumer choices.
Chapter 8: By expanding their power and profits, brands have unintentionally turned themselves into prime targets for activists.
Chapter 9: Focusing on and subverting a specific brand can effectively challenge and criticize a powerful multinational.
Description
No Logo takes a look at how the power of brands has grown since the 1980s, and how companies have emphasized their brand image rather than their actual products. No Logo shows how this strategy has affected employees in both the industrial and the non-developed world. No Logo also introduces the reader to the activists and campaigners who are leading the fight back against multinationals and their brands.
Who Should Listen
- Anyone who wants to understand why brands are so prevalent in modern society
- Anyone who wonders how multinationals wield global power
- Anyone who wants to learn how activists can fight back against the brands