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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: When stories and data collide
Chapter 3: Why your company needs a compelling story
Chapter 4: A good story reveals your brand’s value and vision
Chapter 5: Use business data carefully to avoid bias and overconfidence
Chapter 6: Use your business narrative to inspire investor action
Chapter 7: Use the three Ps to validate business stories
Description
Narrative and Numbers (2017) explores the role of storytelling and quantitative analysis in determining corporate valuations. It reveals how narratives may greatly influence financial models and projections, using real-world examples ranging from Uber to Vale, and including Twitter and Facebook's diverging paths.
Who Should Listen
- Savvy market strategists
- Story-driven executives
- Pragmatic finance scholars