Magic Words audiobook cover - What to Say to Get Your Way

Magic Words

What to Say to Get Your Way

Jonah Berger

4.6 / 5(1501 ratings)

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Chapter Overview

Description

Magic Words (2023) teaches you how to use the power of language to achieve your goals. Want to win an argument, nail a job interview, or get your child to clean up after themselves? This guide reveals the magical yet scientifically proven words that may make all the difference.

Who Should Listen

  • People interested in psychology and language
  • Anyone wondering which words to use to market themselves or their product
  • Anyone who wants to become better at (public) speaking

About the Authors

Jonah Berger is a Wharton School professor and a world-renowned expert on natural language processing and consumer behavior. He’s the author of several other bestsellers, including Contagious: Why Things Catch On (2013) and The Catalyst: How to Change Anyone’s Mind (2020). He also consults for companies like Apple, Google, Nike, and Amazon.