Magic Words audiobook cover - What to Say to Get Your Way

Magic Words

What to Say to Get Your Way

Jonah Berger

4.6 / 5(1501 ratings)

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Magic Words Summary & Overview

Magic Words (2023) teaches you how to use the power of language to achieve your goals. Want to win an argument, nail a job interview, or get your child to clean up after themselves? This guide reveals the magical yet scientifically proven words that may make all the difference.

Who Should Listen to Magic Words?

  • People interested in psychology and language
  • Anyone wondering which words to use to market themselves or their product
  • Anyone who wants to become better at (public) speaking

About the Author: Jonah Berger

Jonah Berger is a Wharton School professor and a world-renowned expert on natural language processing and consumer behavior. He’s the author of several other bestsellers, including Contagious: Why Things Catch On (2013) and The Catalyst: How to Change Anyone’s Mind (2020). He also consults for companies like Apple, Google, Nike, and Amazon. 

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