Debbie King is an expert at applying tools based on cognitive psychology to transform your relationship with your business while you scale. She successfully transformed her business, Association Analytics, from a service-based technical consulting model to a leader in the field of productized solutions. After scaling and selling that business, Debbie created the coaching company, Loving Your Business. She has a Master's degree in Leadership from Georgetown University, and more than 20 years of experience as an entrepreneur and a coach.