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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Be ambitious and set goals beyond what you truly believe you can.
Chapter 3: Being as good as you wish to be demands accountability, openness and positivity.
Chapter 4: To be a true innovator, you must indeed free yourself from the desire to always be right.
Chapter 5: Advancing requires determination and understanding exactly what your client wants.
Chapter 6: Effective advertising demands strong visual impact and originality.
Chapter 7: Creativity can mean many different things, yet there are common ways to still attract clients.
Description
It’s Not How Good You Are, It’s How Good You Want to Be (2003) offers sage advice to anyone interested in turning their grand ambitions into reality. Paul Arden takes readers behind the scenes of the advertising world to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden encourages creative minds to think big and break away from the mundane and mediocre.
Who Should Listen
- People in marketing and advertising
- Entrepreneurs and anyone with a product to sell
- Dreamers and ambitious folk who need motivation